How do we design & launch in 3 months an innovative service in the Italian market?



In technology-shifting sectors, there are two key elements to create successful services: a value proposition that meets the real expectations of the customer and the ability to bring it to market so lean and fast.  

We partnered with the Chief Innovation Officer, CX Manager and a cross-functional team to co-design with customers & launch an innovative photovoltaic service for the residential market.

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Market Sector
Energy company

Project Referent
Chief Innovation Officer and Customer Experience Manager

Launch of an innovative photovoltaic + smart grid offering in the Italian market focusing on the core target (residential customers).


  • Identification of the value proposition starting from the insights of the target 
  • Definition of the business model for the company
  • Development of the Customer Experience & End-to-end Customer Journey for the new service
  • Prototyping and test of the overall digital communication experience along the journey and information visualization for the bill and the monitoring app

Test and launch of the new service on schedule.