How do I render my brand relevant to a final consumer?

 

 

With the multiplication of customer touchpoints and a growing complexity of distribution channels between online and offline, crafting and overseeing an effective storytelling is a key priority for brand owners.  

We worked alongside 13 brand managers in creating, prototyping, testing and, finalizing storytelling for their brand in two declinations: for distributors and end user.

 
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Market Sector
Luxury company

Project Referent
Marketing Director

Goals
Develop different and engaging storytelling specific to each of the brand relevant for tomorrow's consumers to overcome the critical issues of distribution.

Activities

  • Workshop to gather and decode the brand knowledge of the different brands
  • Co-design session with brand managers to create, prototype and test new storytelling for each brand 
  • Finalizing the storytelling that would be used as the final sales pitch (for distributors and end-customer)

Results
Co-creation of the 13 brand knowledge (brand DNA, distinctiveness, key values, visual codes) and the brand storytelling guidelines for the company internal platform.

 
Futureberry