Passionate about human behaviors and brand-consumers relations, he is always searching for the reasons that drive people’s purchase decisions. He helps managers and entrepreneurs in an omni-channel context, to build business-models, customer experiences and organizational models that create innovative relations between business and market. He is President of Futureberry and offers his expertise as practitioner and consultant to advanced-training schools and universities.
People, behaviours, towns... In a few words, social interactions 🤝 and urban spaces 🏘! I love observing how people relate to each other and how they interact with the spaces in which they live.
Observing 👀 and questioning ❓are my special attitudes and I exercise them wherever I stay for travel, business or just free time. My passion of course is marketing and behavioural science and I’m a lucky guy cause I can work with them!
After studying retail management in UK in the middle 90s, I had the chance to work as a consultant and trainer for the most important players of this industry in Italy.
There are lot of other passions that I could mention, cooking 👨🏻🍳, movies 🎥, football ⚽️ and sailing ⛵️ and, of course my sons 👧🏻.
Massimo's good intentions
My driving good intention is to keep observing and questioning key people in their firms looking at the best way to help them in the innovative process ⚡️. Be inspired by the observation of what’s on in the most trendy town and offices of our planet is a good exercise for a marketer 🏋🏻♀️ and I’m really focused on this personal ❤️ and professional 💼 project.
I’m constantly working on these two attitudes to inspire C-levels and our customers and help them to find the right way to engage their people and improve new powerful ways of working.