With the multiplication of customer touchpoint and a growing complexity of distribution channels between online and offline, crafting and overseeing an effective storytelling is a key priority for brand owners.
We worked alongside 13 brand managers in creating, prototyping, testing and, finalizing storytelling for their brand in two declinations: for distributors and end user.
Develop different and engaging storytelling specific to each of the brand relevant for tomorrow's consumers to overcome the critical issues of distribution.
Workshop to gather and decode the brand knowledge of the different brands
Co-design session with brand managers to create, prototype and test brand new storytelling for each brand
Finalizing the storytelling that would be used as the final sales pitch (for distributors and end-customer)
Co-creation of the 13 brand knowledge (brand DNA, distinctiveness, key values, visual codes) and the brand storytelling guidelines for the company internal platform.